Forget click wars, we’re here to make you a local legend… For years, you’ve been PPC brainwashed to think clicks are the most important metric you can measure. And if you just paid more than your competition, you would win the battle. Of course, there’s a place for Pay-per-click, but in our not-so-distant past, advertisers relied on brand placements not clicks to reach their consumers. In fact, the most successful brands in the world still rely on brand placements to dominate their market. It’s simple, if more people know what you sell, the more you’re going to sell to people.