Welcome to this Marketing School How-To Guide, “How Much Should I Spend On Marketing.” This is the most frequently asked question I get from clients when it comes to marketing.

Let me start by asking you this, have you ever wanted to know the best way to generate sales qualified leads? Of course you have. As a marketer, lead generation

Let me start by asking you this, do you sell a one-time service or is it ongoing? This is an important question. Selling a one-time service is very different from

Let me start by asking you this, do you sell a product or service? This is an important question. Selling a product is much easier than selling a service. People

A mentor of mine, Larry Vincent, Chief Branding Officer at UTA and author of BRAND REAL and THE FINDINGS REPORT delivered a quote that has become somewhat of a mantra

In our articles, “The Customer Journey – How Consumers Become Customers”, and “Customer Lifecycle Marketing – Send A Message That Influences Behavior”, we spoke about the importance of direct and

In our article, “The Customer Journey – How Consumers Become Customers”, I introduced you to the concept of the customer journey and its importance for effectively converting a consumer into

This holiday season, I thought it would be interesting to discuss a well-covered, yet somewhat misleading narrative that is being pushed by the media outlets, The Retail Apocalypse.  Online sales

As discussed in “Consumerism – The Death of the Salesman”, understanding your consumers is a key component of any branding, marketing, or business development strategy. Though this is a common

There is no doubt that Consumerism plays a major role in today’s marketplace.  Though Consumerism has several definitions, the focus of this article is on the concept that consumers are

Trevor Barone moderates this engaging interview with Adam Martingano, Founder and Chief Strategist at Go To Market Solutions. Watch as he breaks down the importance of branding and marketing and