Adam Martingano
Welcome to this Marketing School How-To Guide, “How Much Should I Spend On Marketing.” This is the most frequently asked question I get from clients when it comes to marketing. […]
Adam Martingano
Let me start by asking you this, have you ever wanted to know the best way to generate sales qualified leads? Of course you have. As a marketer, lead generation […]
Adam Martingano
Let me start by asking you this, do you sell a one-time service or is it ongoing? This is an important question. Selling a one-time service is very different from […]
Adam Martingano
Let me start by asking you this, do you sell a product or service? This is an important question. Selling a product is much easier than selling a service. People […]
Adam Martingano
A mentor of mine, Larry Vincent, Chief Branding Officer at UTA and author of BRAND REAL and THE FINDINGS REPORT delivered a quote that has become somewhat of a mantra […]
Adam Martingano
In our articles, “The Customer Journey – How Consumers Become Customers”, and “Customer Lifecycle Marketing – Send A Message That Influences Behavior”, we spoke about the importance of direct and […]
Adam Martingano
In our article, “The Customer Journey – How Consumers Become Customers”, I introduced you to the concept of the customer journey and its importance for effectively converting a consumer into […]
Adam Martingano
This holiday season, I thought it would be interesting to discuss a well-covered, yet somewhat misleading narrative that is being pushed by the media outlets, The Retail Apocalypse. Online sales […]
Adam Martingano
As discussed in “Consumerism – The Death of the Salesman”, understanding your consumers is a key component of any branding, marketing, or business development strategy. Though this is a common […]
Adam Martingano
There is no doubt that Consumerism plays a major role in today’s marketplace. Though Consumerism has several definitions, the focus of this article is on the concept that consumers are […]
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